Gilford Multimedia began handling
Pine Belt Chevrolet in 1977 and was called upon to manage and advertise the appearance of baseball superstar Hall-Of-Famer
Willy Mays in 1983. It was the first such appearance by Mr. Mays since his retirement from major league baseball. It was one of the first times a major celebrity came to an auto dealer in Ocean County. The highway Pine Belt is located on, Route 88, was popular years ago, but  new residents needed help finding it.

The Town of Lakewood was flooded with so many people it became a mild traffic management disaster for the Lakewood Police but the event put Pine Belt’s Rt. 88 location on the map with all the new people who had come to Ocean County in the mid and late 70’s.

Gilford Multimedia created their first “spokesperson” in the cartoon character Mr. Credit© who represented Pine Belt Chevrolet’s first major advertising effort, which led to opening the door for what we now all accept as everyday, Classified Retail Display Advertising. Gilford Graphics was fortunate to have been on the ground floor of that flourishing reality.

Since then Gilford Graphics has served a wide Client base both past and current that includes :